Facebook Buys Microsoft’s Atlas Ad Platform (Finally)

first_imgA Web Developer’s New Best Friend is the AI Wai… Microsoft’s ad division lost nearly $2 billion between 2011 and 2012, so it’s no surprise that the company was eager to offload Atlas and gain back a little of what it lost in the aQuantive acquisition.  Top Reasons to Go With Managed WordPress Hosting Why Tech Companies Need Simpler Terms of Servic… It should be interesting to see how Atlas will expand Facebook’s ad revenue well beyond its own gated walls.  Under Facebook’s wing, Atlas will directly compete against Google’s AdSense, which serves targeted ads to users as they thumb through the web. Google knows a lot about its users, but Facebook has a different knowledge base.  Tags:#advertising#Facebook#Microsoft Image by ReadWritecenter_img Facebook is uniquely positioned to leverage the massive amount it knows about its more than a billion users. Its intimate knowledge of users’ Likes and interests could pay off big in razor-sharp ad targeting. Related Posts taylor hatmaker Confirming suspicions, Facebook has just announced that it will buy Atlas Solutions from Microsoft. Atlas is an ad platform that Microsoft tucked away in 2007 when it gobbled up aQuantive. We reached out to Facebook about the terms of the deal, but the social network is playing coy for now. Earlier this month, AdAge reported that the long-rumored deal would be for under $100 million.  It may be mobile, mobile, mobile for Facebook lately, but the social giant is eager to gain a competitive edge on the web at large too. 8 Best WordPress Hosting Solutions on the Marketlast_img read more

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WWDC Update: iRadio Signs Warner Music, Official App Hints At Flat iOS 7, New MacBook Pro Rumors

first_imgThe Rise and Rise of Mobile Payment Technology Role of Mobile App Analytics In-App Engagement Apple has signed an agreement to bring Warner Music into the fold of its new streaming radio service, according to a CNET report. Though previously thought to have been inked a few weeks back, terms with Warner apparently weren’t finalized until Sunday. The deal brings Apple closer to having the service, possibly to be called ‘iRadio,’ ready for premiere at next week’s Worldwide Developers Conference (WWDC).(See also Expectations Lowered For Apple’s Big Developers Conference – WWDC.)On Monday, meanwhile, the company released the official WWDC app for iOS devices, which features a slightly “flattened” design that’s heavy on black and white and light on textures and shadows. The app’s design lends credence to rumors that iOS 7 will move away from skeuomorphic design trends toward a simpler flat appearance. (A skeuomoprhic design mimics real-world materials – for example, the virtual leather grain binding in the current iCal app.)(See also Forget Skeuomorphism: The (Digital) World Is Getting Flatter.)Apple has already announced it will preview the next generations of its iOS and OS X operating systems at the conference. The company is also rumored to be working on refreshed MacBook Pro laptops, possibly featuring Intel’s new ‘Haswell’ processors, for launch during the keynote address June 10 in San Francisco.Lining Up The Big Three For iRadioOn the streaming music front, Apple inked a licensing deal with Universal Music last month, and is still negotiating with Sony, presumably to have all three of the music industry’s largest companies on board for a WWDC iRadio launch. While the Universal deal covers only recorded music, the Warner agreement is said to span recordings and publishing rights, and Apple is reportedly in talks with both arms of Sony’s music business. Sources for both CNET and The New York Times have said that Apple will be paying per-stream and royalty rates at least on par with, if not higher than, what Pandora pays music companies in its licensing arrangements.Perhaps the most popular of current internet radio services, Pandora counts some 70 million active users. Apple, meanwhile, has registered more than 500 million iTunes accounts. Apple reportedly tried to leverage its massive user base to negotiate cheaper licensing arrangements than Pandora’s, but the music labels balked. Reports say that Apple plans to build advertising into its radio service in order to drive additional revenues – which will be shared with the music companies.(See Also: Tim Cook on Apple’s ‘Very Grand’ Vision for TV, Wearable Tech & Much More) Thinner 13″ MacBook Pro?Noted Apple analyst Ming-Chi Kuo of KGI Securities has published his forecast for WWDC, highlighting expectations of a refreshed 13-inch MacBook Pro with retina display. According to a 9to5Mac report, Kuo expects the updated model to feature Intel’s new Haswell chips in a slightly slimmer industrial design with an upgraded 1080p resolution webcam. The current 15-inch MacBook Pro retina is actually a bit slimmer than its little brother; it could be that Apple is prepping a  13-inch model that matches the thickness of the current 15-inch machine.Kuo also predicts a refresh to the MacBook Air line using the dual-microphone setup employed by the current MacBook Pros. The two-microphone array allows for advanced noise cancellation techniques to enhance FaceTime calls and other voice applications. Better voice recognition would, of course, be key to incorporating the voice-activated Siri service, should Apple choose to bring such functionality to the Mac.Stay tuned to ReadWrite for the latest on what to expect at Apple’s WWDC.WWDC app acreenshots via iTunes.com. Related Posts What it Takes to Build a Highly Secure FinTech …center_img Tags:#Apple#design#iOS 7#MacBook Air#Macbook Pro#streaming music#WWDC noah kravitz Why IoT Apps are Eating Device Interfaceslast_img read more

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Use This Crowdfunding Hack to Fund Your Automated Dream Home

first_imgFollow the Puck Frank Landman What it Takes to Build a Highly Secure FinTech … Frank is a freelance journalist who has worked in various editorial capacities for over 10 years. He covers trends in technology as they relate to business. Does your dream home have smart appliances on every counter? Do you dream of living in an automated smart home that makes your life easier, does chores for you, and saves you time? If so, you’re not alone. A growing number of Americans use smart home technology every day and 57% say smart tech saves them at least 30 minutes per day.If you’re aiming to build a home with every smart appliance and gadget you can find, it’s going to cost you a chunk of change. It’s not cheap to furnish a home from scratch. In addition to paying your mortgage, you’ll be spending a large amount of money on décor, furniture, and appliances. If you want an IoT connected car to match, you’ll be looking at another exceptionally large monthly payment.To create an automated smart home, you’ll need more money than you’d normally expect. Thankfully, some of the funds you’ll need can be acquired through crowdfunding, but not in the traditional way. There’s a special crowdfunding hack available specifically for home buyers and we’ll get to that in a minute. First, let’s look at what it can cost to acquire basic smart appliances.Be prepared: automated smart homes are expensiveUnless you’re exceptionally lucky and someone finances your smart home, you can’t buy or build it without a significant amount of money. First you have to cover the cost of your home before you can even think about buying anything that goes inside.When you use a home loan calculator to figure out how much your estimated monthly mortgage payments will be, you’re going to realize really fast that you’ll be making mortgage payments for a while. You’ll also notice the amount of interest you’ll pay will be almost half of the loan amount. You never want to fall behind on your mortgage payments because the end result is possible foreclosure. You’ll need to balance the acquisition of smart appliances with your mortgage payments so you don’t fall behind.Balance the acquisition of smart appliances with mandatory paymentsIf you have to take out a loan to buy smart appliances, make sure you can realistically pay it back without forking over too much interest. You’re already paying plenty of interest on your mortgage. The best course of action is to balance your acquisition of smart appliances with your existing monthly payment obligations (like credit card debt and your mortgage). Realistically, how much can you afford to set aside each month for smart tech? If you have yet to purchase your home, you’re not ready to buy smart appliances just yet.First things first: get your down payment together, estimate your monthly bills, and then budget for smart tech purchases. When you’re trying to create a smart home, the name of the game is to save money in every way possible. Every dollar you save in one area is a dollar you can throw toward a smart washer and dryer or a smart refrigerator.Wouldn’t it be great if you could save money on your down payment and put it toward your first smart appliance? What if you could cover your down payment without taking out a loan?It’s common for first-time home buyers to take out a loan just to get started. However, there is a better way. Today, you can crowdfund just about everything, including a down payment on your first home. Although it’s not perfect, it will give you a head start at getting your down payment without having to pay interest, fees, and taxes. All the fees you would have paid can be used to buy your first smart appliance.Crowdfund the down payment on your dream home (yes, really)Let’s face it, home loans are expensive and working a regular job isn’t going to make a big dent in your payments. You’ll probably be paying off your loan for 30 years like the rest of society. However, in recent years people have been using crowdfunding for everything, including generating a down payment for their home.The mortgage lender CMG Financial recently launched a specialized crowdfunding platform called HomeFundIt that allows aspiring homeowners to crowdsource their down payment without having to pay fees and taxes on the money they’re given. Just like other crowdfunded projects, you tell your story and share your dreams and people can contribute to your dream in whatever amount they want. You can raise money from friends, family, social media followers, and even strangers. If you have a popular YouTube channel, you’ll probably have no issue generating the funds you need.As a bonus, the HomeFundIt platform offers a grant opportunity to eligible first-time home buyers. The company will provide $1 for every $1 raised on the platform for up to 1% of the purchase price of your home. This grant is intended to help first-time home buyers cover their closing costs.Saving money on your down payment means more money for smart gadgetsThe more money you save in taxes, fees, and interest, the more money you’ll have to throw at the latest smart home appliances. For example, imagine having an unexpected several thousand dollars to spend on top-of-the-line luxury smart appliances like LG’s InstaView Door-in-Door refrigerator that reveals its contents when you knock on the door. These refrigerators cost between $3,000-$6,000. If you’re looking to splurge, one of these refrigerators would be a good place to start.if you’re going to create a smart home from top to bottom, you’ll need money for both major and minor appliances. In addition to a refrigerator, you’ll need a smart washer and dryer, and you may even want to buy a smart bed that keeps you cool all night long.If you like to cook, prepare to spend some money on a range oven with dual-stacked, sealed burners that offer a variety of cooking methods. For example, one luxury range made by Wolf has the power of a microwave, convection oven, and broiler. There are 12 different preset cooking modes that make it easy to dial in the perfect cooking experience. Another appliance made by the same company includes a refrigerator with three separate temperature zones inside to keep food fresh according to specific needs. For example, the crisper drawers aren’t as cold but provide high humidity that prevents bacteria and mold.Minor appliances and gadgets won’t cost as much, but are equally necessary. You’ll want gadgets like:A smart thermostatA smart system that controls your lightsA smart coffee makerA smart microwave or toaster ovenA smart home assistant and extra speakers (perhaps even connected to surround sound)A smart home security monitoring systemA smart digital faucetA smart hot plateThese are just a handful of the potential smart devices on the market.A smart home requires a smart security planHaving a home full of smart appliances is fun but also dangerous. The problem with connected devices is a hacker’s ability to literally render the device unusable by a process called bricking.You may have heard about cybersecurity nightmares dubbed BrickerBot and Mirai. BrickerBot specifically attacks unsecure Wi-Fi devices that haven’t changed the default username and password. When the device is attacked, BrickerBot permanently removes the device’s storage, revokes internet access, and kills the device’s usability. Mirai was bad enough, but only corrupted IoT devices. BrickerBot completely destroys them.Whenever you bring a new IoT connected appliance or device into your home, be sure to change the default factory login credentials. You may not be able to change the username but you can usually change the password.An extra step in security would be to disable Telnet access to each device. If you’re not sure how to accomplish that, consult with a network security specialist and pay them to do it for you. Considering the amount of money you’re going to spend on automated appliances, it’s worth the cost to pay an expert to secure them for you.Make sure to password protect your Wi-Fi network and if there are other people using your network, communicate clear policies to them about not allowing others to join your network. For example, your kids might give the password to your neighbor one day not realizing that could give a bunch of unknown people access to your network.To prevent unauthorized use of your wireless network, change your Wi-Fi password periodically.Smart home appliances are a great way to splurgeIf you want to throw your money at top-of-the-line luxury smart appliance and really make your dream home comfortable, do it. What good is collecting money in your bank account if you have no intention of using it? It’s important to budget for your smart appliances and make sure you’re not over-spending on things you can’t actually afford. However, if you can afford to foot the bill for a completely automated smart home, why not? You’ll be comfortable, your guests will be amused, and you’ll have more time to do things you want to do.center_img Related Posts Why IoT Apps are Eating Device Interfaces Trends Driving the Loyalty Marketing Industrylast_img read more

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Is AI Really a Threat to Traditional Jobs?

first_imgAI: How it’s Impacting Surveillance Data Storage Ryan Ayers China and America want the AI Prize Title: Who … A Web Developer’s New Best Friend is the AI Wai… Remote Working Culture: The Facts Business Owne…center_img Related Posts Ryan Ayers is a researcher and consultant within multiple industries including information technology, blockchain and business development. Always up for a challenge, Ayers enjoys working with startups as well as Fortune 500 companies. When not at work, Ayers loves reading science fiction novels and watching the LA Clippers. Artificial Intelligence (AI) has become one of the most popular buzzwords in the IT industry today. It’s boosted the confidence of tech pundits but also instilled fear in the hearts of the salaried professionals and small business owners. Some businesses believe that AI technology is coming after their jobs and companies. However, what’s the ground reality, really?Is the Hype Real for AI to Take Jobs?Whether you are in favor of the widespread implementation of AI or not, the technology is here to say. It’s matured considerably over the past few years, and new-age solutions are already being devised and implemented across various industries.A good example, of course, is chatbots that can drastically improve customer experience by processing a large number of queries with impressive efficiency, providing availability 24/7 (something highly challenging to achieve with traditional customer support executives).The thought is that this type of AI will bring down business costs (cheaper to implement than hiring full-time employees). Another excellent example of AI in the present era is driverless cars.Let’s face it — automated cars are closer to reality than ever, and they will eventually eliminate the need for human-crewed automobiles. Related projects are also underway across the world as Google, Tesla, and other giants are conducting experiments and assessing the performance of their designs for full-fledged implementation.The Impact of AI on Traditional Jobs.The two examples of AI that we discussed above shed light on AI’s potential. However, they also paint a dark picture, i.e., a world where traditional jobs could be lost to software programs. Driverless cars, artificial virtual assistances? Can these exist? The answer, unfortunately, is “yes.” However, does it mean that we should be worried about jobs already? Maybe not.Despite all kinds of news floating around on the Internet, spreading fear and hate for AI, the technology isn’t really something to be afraid of. We will indeed see more of it in various kinds of jobs, but the element of “human touch” won’t disappear all of a sudden, at least for quite some time.For instance, there is still a need for branding experts who can study different organizations and propose the perfect styling guides for their websites and social media pages, or digital marketing agencies that can help you pitch your startup to publications.More Jobs, Maybe?What many experts have pointed out about the impact of AI on jobs, is that rather than destroying livelihoods, it will promote them. An excellent example to understand its effects is the ATM. It looks like the kind of technology that can take the jobs of humans.However, the reality is that there are more tellers at the banks now than when the machines were released. But why? The answer is easy- when ATMs were launched, they helped the banks to lower their operational costs drastically. The ATM allowed the banks to use their funds to hire more tellers.If you carefully assess the ATM example, it won’t be hard for you to imagine a future where robots and humans co-exist and work in perfect harmony. Here is what it could look like:AI programs and robots dealing with laborious and automated tasksHumans focusing on creative jobs.AI translating one language to another.but we will need.Human translators when someone needs to do business with an entity located overseas.According to a forecast by the Bureau of Labor Statistics, there are many occupations where AI will accelerate job growth rather than limit it. These include web developers, medical secretaries, geological technicians, accountants, etc.AI-Proof Jobs?The following qualities will be in massive demand for the jobs of the future: emotional intelligence, creativity, and STEM education, which comprises Science, Technology, Engineering, and Mathematics. So, if you are building these skills, then you are suitable for the most part.The world might be divided on whether AI will really hurt or promote job growth. If one wants to be on the safe side, just in case, then certain high-paying jobs are believed can survive the robot generation.If you are still building a career, then the following are some options that you can consider: university professors, computer systems analysts, physicians and dentists, therapists, etc. Even as futurists and work culture experts have tried to give a rest to the concerns of salaried professionals, fear of robots and AI continues to exist.This fear isn’t entirely irrational, though. After all, we all have seen at least a few sci-fi movies in which robots take over the world. However, we are far from that kind of advanced society. As long as the employed workers are developing skills that are unfit for AI (emotional intelligence and creativity, for instance), all will be well.I don’t think we will have an issue of AI taking over everything, but you should always stay protected from the worst of times. As AI can reduce business costs, we can also see a growth in jobs with which humans can add value to organizations.last_img read more

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Money Monday

first_imgBy Debra PankowDoes the Morale Welfare and Recreation (MWR) Center charge for renting out recreational items to service members?Yes, there is a charge. However, the Morale Welfare and Recreation (MWR) Center’s fees are cost efficient compared to renting or purchasing items off base. Items available through MWR include, but are not limited to, camping equipment (cots, lanterns, sleeping bags, tents, etc.), sporting equipment (softball/baseball/football/volleyball packages, bicycle helmets, tug-of-war rope, horseshoes, etc.), boating and fishing equipment (canoes, kayaks, life vests, oars, paddles, etc.), party, picnic, and banquet equipment (canopy, inflatable slides and jumpers, tables, gas grills, etc.), and skiing and snowboard equipment (ski boots/poles, snow boards, wax, etc.)Items are usually paid for in advance. Discounts may be given for multiple-day rentals. Fees are broken down by daily, weekly, or weekend use. Refer to the DoD Military Installations website for a complete list of military installations and MWR centers here.This post was published on the Military Families Learning Network Blog on September 9, 2013last_img read more

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Show Your Work

first_imgWhen you were a kid in school, your math teacher made you show your work. In my case, the Nuns at St. James the Less insisted that any answer without the accompanying steps to arrive at that answer was wrong. It wasn’t enough to know the right answer. You had to prove you knew how to get to the right answer.When the contacts in your dream client company ask you hypothetical questions about how you generate some result or deal with some challenging issue, they aren’t checking to see if you know the right answer. They’ve had a lot of salespeople give them the right answer only to be disappointed by the way that salesperson and their company handled the problem or issue after they hired them. They want you to show your work.Your answer needs to start with a story in which you had to deal with the issue or challenge embedded in the hypothetical question they asked. You have to share the steps you took–and will take–to address those challenges. And even this isn’t enough. You have to explain why you deal with problems and challenges the way that you do, how you came up with that answer.There is no longer an economic buyer. Every stakeholder is responsible for making a good financial decision now. But those with a real economic bent to their role, like purchasing or the Chief Financial Officer, are going to demand that you show your work to. If you are going to talk about the ROI, you are going to have to explain how you are going to deliver that return on investment. This is especially true when you have a higher price than your competitors. What are you going to do that is going to produce that return?It’s worth thinking about the stories you tell that allow you to show your work. That’s what helps generate trust and provide the vision. It’s also worth thinking what proof you provide that will give your dream client confidence that you know how you intend to produce the results you promise.last_img read more

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Elephant hit by train dies

first_imgAn elephant was killed after being hit by a train in the Naxalbari block of the Darjeeling district in the early hours of Wednesday.The incident took place near the Bagdogra town at around 4 a.m., when the tusker was hit from behind by the Katihar-bound Intercity Express from Siliguri. The carcass was discovered by locals who informed the forest officials. ‘Not part of herd’Range officer of the Bagdogra elephant squad Pemba Sherpa said, “A police complaint has been lodged against the train driver. We will also ask the Railways about the speed limit for train in the area.” Mr. Sherpa added that an elephant herd has been moving around the area recently but, “It seems that the tusker was not a member of the herd.”last_img

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No need for fear, says Amit Shah about mob violence

first_imgBJP president Amit Shah on Saturday said that after Prime Minister Narendra Modi publicly criticised mob violence, there was no need for apprehension about mob killings in the country. He said the criticism of the Modi government was unfair and wondered why journalists were being caught in the flow. “There is no apprehension anywhere in the country,” Mr. Shah said in an interaction with presspersons here.last_img

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‘Allure of the Seas’ to Undergo Repairs at …

first_img Print  Close 此页面无法正确加载 Google 地图。您是否拥有此网站?确定 Royal Caribbean International announced yesterday that a mechanical issue has made it necessary to perform unscheduled repairs to Allure of the Seas. The repairs will take place at Grand Bahama Shipyard, in Freeport, Bahamas, the week of February 24, 2014. As a result, it will be necessary to cancel the February 23, 2014, sailing of Allure of the Seas.“We sincerely regret that we will be unable to deliver the Royal Caribbean cruise vacation that our guests were looking forward to,” said Adam Goldstein, president and chief executive officer, Royal Caribbean International. “We understand that our guests’ vacation time is very precious and can assure you that we did not take this decision lightly. But it was very important to us that we bring Allure back up to speed so that she could continue to deliver the amazing cruise vacations our guests expect.”Allure of the Seas has been experiencing unanticipated bearing wear in one of its three propulsion motors. All three motors are fully operational, and there is no impact on the maneuverability of the ship or on the safety of guests and crew. However, since the rate of bearing wear is directly related to ship speed, the ship’s top speed has been limited. This has reduced the rate of bearing wear, and will ensure that all three propulsion motors are fully available for maneuvering and emergencies until repairs can be completed.“While Allure could have continued to sail at a reduced rate of speed, we felt it was important to fix the problem as soon as possible,” said William D. Baumgartner, senior vice president of Marine Operations, Royal Caribbean Cruises Ltd. “We explored numerous repair options. Unfortunately, there was no satisfactory solution that did not involve taking the ship temporarily out of service.”The company said guests currently booked on the February 23, 2014, sailing of Allure of the Seas will receive a full, 100 percent refund, or the option to sail on select itineraries at the same rate.Additionally, until the repairs can be made, it will be necessary to make minor adjustments to Allure of the Seas’ eastern Caribbean itineraries. Allure of the Seas will now call on Nassau, Bahamas, from 7:00 a.m. to 1:00 p.m. and on Charlotte Amalie, St. Thomas, from 11:00 a.m. to 5:00 p.m. There is no need to modify Allure of the Seas’ western Caribbean itineraries. My location Royal Caribbean, November 15, 2013last_img read more

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Delhi government offers 30 more doorstep services

first_imgNEW DELHI: People living in Delhi can now avail 30 more services at their doorstep, including adding members in ration card, paying the motor vehicle tax and getting a DTC pass, taking the total number of such services to 70.The second phase of the doorstep delivery of public services, the official launch of which is yet to take place, has been rolled out. Residents can dial 1076 and get the service by paying Rs 50 extra, an official from Delhi’s Administrative Reforms said. The new services include booking a tour package through Delhi Tourism and Transportation Development Corp. In September 2018, the Delhi government had launched the doorstep delivery of 40 public services to make things easy for the common man. P3last_img

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