10 days agoLiverpool chief exec Moore: We’re back after dark days

first_imgLiverpool chief exec Moore: We’re back after dark daysby Paul Vegas10 days agoSend to a friendShare the loveLiverpool chief executive Peter Moore says the European champions are well placed after “some dark days”.Sustained investment in the squad and infrastructure has elevated owners FSG to the highest point of their ownership, with the club posting £125m record profits – re-invested back into the squad even before the financial results were announced in February – winning the Champions League and starting this season brilliantly.”From a prestige perspective it (the Champions League victory) kind of gets us back to where we once were in what we liked to call ‘European royalty’, so the impact is massive,” said Moore.”When we look at the health of the club our revenues have doubled in the last five years and been reinvested back into the squad. We have steadied the ship from some dark days nine years ago.”We take great pride in our business model: a self-sustaining football club.”Simply, you drive revenues as best you can to invest on the pitch and that investment on the pitch pays off and global sponsors and advertisers want to be a part of that.”They continue to give the football club revenue which will again drive investment on the pitch and we win more games.”It is a virtuous cycle and that is the modern business model for high-performing football clubs: invest, invest, invest for success.”Yes, we had that headline, £125million, but all of that money, by the time we had announced that, had been reinvested in players like Virgil Van Dijk, Alisson Becker, Naby Keita and Fabinho. But the club is in fine shape financially.”I think, as you saw from Jurgen’s comments, he has the squad he likes and we have locked this squad up on long-term contracts, which is important.”He has built the chemistry and these players are content, motivated and excited to win – not just for Jurgen and the coaching staff but for the people of Liverpool and broader global fanbase.” TagsTransfersAbout the authorPaul VegasShare the loveHave your saylast_img